DISRUPTIVE MARKETING

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DISRUPTIVE MARKETING

The George Calombaris India Tour

Gold Rush provided an unforgettable culinary rendevouz with the legendary Australian Masterchef George Calombaris who gave Zomato users an up, close and personnel 4 course fine dine experience Zomato, unveiled “The GC Collection” - a list of George’s favorite restaurants which he wished to dine at

Gold Rush created the right buzz for the brands associated with the event and attained a PR Valuation of 10x and customers, ofcourse walked away as fans !

The Stiletto Run

The ‘Elle’ International Women’s day gained mass attention , as glamourous cosmopolitian women got competitive with their stilettos in India’s ‘First ever’ Stiletto Run.

Located at the city’s most envious destination for Lifestyle, Retail and Entertainment, this property made heads turn and passer-bys halt to take notice of men running in stilts to support their women.

The event made international news. It was the most glamourous and talked about event of the season.

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